To succeed in email marketing, one of the main things to keep in mind is your objectives or goals for every email sent. Do you intend to get more reactions? Increase the number of subscribers? Improve the click-through rates of your emails? In most cases, we all want to achieve all the above. To get there however, you have to put in the effort because it’s always a work in progress. Below are 5 strategies you can adopt to increase click-through rates for your nonprofit. But first you need to know what contributes to a good email click-through rate.

Facebook is the dominant social media platform. Nonprofits flocked to the site because of its ease of use and the fact that “everyone is on it. However, Facebook’s relentless tweaking of its algorithms and its profit driven approach makes it is a challenge for anyone, let alone nonprofits to be seen on the platform. Sure, you can “boost” your posts,  but unless you have a larger advertising budget a $5 boost won’t broaden your reach by that much. 

Many people believe that nonprofits are technologically outdated. However, as a group,  nonprofits are shedding this stereotype as they adopt and use modern technologies such as big data, currently one of the leading buzzwords in businesses. Despite some nonprofits using big data, they miss some critical steps that can add value for them. Here are 4 things to review in your nonprofit’s efforts to leverage big data.

Running a nonprofit organization can be extremely rewarding but can also be highly challenging. These issues are what many nonprofits go through today. Lack of adequate preparation for these issues may be catastrophic and can even lead to closure. From changes that take place in the environment such as changing regulations and tax code to increasing competition for both donors and volunteers, managing a nonprofit can prove hard for many. However, these challenges if managed and overcome can make a not-for-profit not only successful but also rewarding. Below are some of the challenges that you should know in your mission to achieve what you desire in operations: