Scott Koegler

Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

Find his portfolio here and his personal bio here

Do you want to start a nonprofit?

So many people launch a nonprofit to help others. The problem is that they don't realize that their own profits could use some help too. Just like any business, nonprofits need to focus on making the most of their resources. For example, if you're a doctor selling an overpriced medical device, you might want to get out of the business as soon as possible. But without a sizeable stock of your product or service, you're just wasting money and effort. If you're a financial advisor offering discounted investments or mortgages, then it's time to invest in your brand and become profitable again.

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Your Plan for This Year

Whether you are an established or a new nonprofit, there is always room for assessing, updating and adding on your fundraising strategies. To help you achieve this, there is a need for a comprehensive nonprofit annual plan. We have developed helpful tips and things that you need to understand to guide you when developing the correct annual planning for your charity. 

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Getting Fundraising Right

The primary reason most nonprofits suffer is that they don’t have enough money to continue their missions. That’s right, even though you may have the best intentions in the world, if you can’t persuade donors to contribute to your cause, you will inevitably fail. This problem can be solved by understanding what motivates people to give money. To help with this, researchers conducted a study titled “Impact of motivation on donation behavior”.

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