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5 Ways to Improve Nonprofit Marketing Outreach Featured

5 Ways to Improve Nonprofit Marketing Outreach Hannah Busing

The average household receives hundreds of flyers, postcards, and other marketing materials in the mail each year. Many times, these get collected into a pile and tossed into the garbage bin without ever being read. And while emails are cheaper and easier to send, they’re just as easily ignored. As non-profits finalize plans for outreach during the holiday and end-of-year giving seasons, amplifying outreach beyond the basic mailer, e-mail, or social media post can be the difference between an average year and an amazing year. Especially following months of less giving and more need during the pandemic, most non-profits could benefit from increased donations.

Send Hand Addressed Envelopes 

With little time left before people start making decisions about where they want to donate this year, non-profits could use a shortcut to success. And nothing says “pay attention” like a personalized handwritten note. No one flips past or does not see a handwritten envelope in their mailbox. These stand out from everything else the was delivered. This provides an instant advantage that even the biggest and most prevalent direct mail marketers cannot overcome.   

Spending hours writing notes by hand can be prohibitive, so consider hiring a robot to pick up a pen and do the writing instead. Services like Handwrytten make this possible for just a few dollars per note.

Get Creative on Social 

Static posts are not likely to break through the noise of the holiday season and get much attention. While the message might be expressing a serious need, the reality is a fun, lighthearted post will get more interaction and deliver better results. Look up the most popular dances that trended on social this year and other posts that have gone viral. Find a way to mimic these dances, gifs, etc. with your own creative messaging. And recruit help from teens and kids who are involved in the non-profit to make sure your production and final product is on point.

Create a Giving Train 

Don’t let people just donate in a silo, encourage them to let others know about their giving and to recruit friends and family to give as well. Digital badges for social media accounts give donors a way to showcase to their followers that they support a cause. Create a hashtag and incorporate it into the badge that donors can download and add to their profile photos after giving. Suggest messages, graphics and gifs donors can post on their social media channels to encourage others to donate as well. This will be a little bit more work on the part of the non-profit but by making it easy for donors to share this content, you should find people will be more willing and excited to share about your non-profit than if they had to create the content themselves.

Whatever method of marketing non-profits try this year, the key is to remember to try something new because using the same methods year after year will probably yield the same or less results. Trying something new can be a risk, but can pay off with a greater reward that can help non-profits help more people.

David Wachs, CEO of Handwrytten


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