- Create a clear, powerful tagline.
Come up with a clear and powerful tagline that will convince others to associate with your organization. As short as a tagline might appear, it is a powerful tool that you can use to show passion and help donors know what you offer and give you the support you need.
- Come up with clear leadership protocols
If the leadership of your organization and all the employees are positive enough and adopt the highest standards in their operations, the public will admire and trust them. This is an excellent first step towards engaging them and getting their support. Be consistent in how you present the organization to the world and how your employees behave. Always strive to excel in all you do.
- Consider rebranding
Although your brand might have worked before, it does not mean that all has been well. In fact, you may need to relook at things such as your logo and image. Your logo may require redesign while your online presence might require some improvement.
- Design an interactive website
Online presence is critical in the modern age, and this cannot be overemphasized when it comes to nonprofits. A website is the first place you can impress potential volunteers, supporters and clients. It is, therefore, vital that it is kept up to date and relevant. Add donation buttons and include information on your cause and purpose as well as stories.
- Be present on social media
Just like a website or even more, no organization can compete in the world today can survive without social media presence. Always keep track of what is going on in social media and use different social media platforms to reach millions of internet users who can be potential donors, volunteers or supporters. Consider platforms such as Facebook, Instagram, Pinterest or Twitter and be involved.
- Share objectives and results of your engagements
No matter the size of your organization, show your achievements and be honest while doing it. People like seeing the results of their efforts regardless of how small it may look. It is crucial to go public on people who receive your services and those who are involved with your cause. People appreciate transparency on things such as how your nonprofit spends its donations and what it plans to do in future.
- Establish a marketing budget and stick to it
Although nonprofits are different from for-profits, it has a few things in common. One of them is the marketing budget. Establish a proper marketing strategy and stick to it. This will allow you to achieve maximum results. Budgeting helps manage costs and also gives an idea of where you can go and the things you can do to improve your nonprofit.
- Send messages at the right time
Although messages and social media posts are important, posting them should not be done at any time. Before doing so, be strategic. Don’t make it hard for donors to track your messages on social media. Rather, find out the perfect days and time to post messages that have a higher chance of being read. For example, Tuesdays and Wednesdays can be the best days to send emails and messages while weekends and late at night are bad.