Market Smart is best known for helping  not-for-profit institutions like colleges and universities engage with potential donors by generating quality leads. So imagine my surprise when I found out that Market Smart is also behind Fundraising Report Card – a reporting and analytics platform that help nonprofit organizations make sense out of their fundraising data. With multiple dashboards such as retention rate, growth, and key performance – nonprofit organizations can see an overall picture of who their donors are.

According to Nonprofit Source, in 2018 - 84% of millennials gave to charity, donating an annual average of $481 across 3.3 organizations. In addition, millennials were more likely to donate via their mobile devices and through websites than they were by email. These statistics have prompted charities to change the way they ask for donations. Momentum is hoping to appeal to millennials by making it easier than ever to donate to the charity of their choice by donating through a mobile app or through their website.

What do you get when you combine a content management software, a website builder, and a fundraising platform? A website solution exclusively for nonprofit organizations powered by Morweb. The company boasts that their solution is “a ridiculously easy nonprofit CMS platform to manage and grow a website.” While that’s quite the hype to live up to – I decided to find out for myself if Morweb truly was ridiculously easy to use.