If you are a nonprofit organization looking to improve things in the future, the first thing is to ensure that you know what the future holds and devise a good strategy to address the concerns. While forecasting may not be correct always, as in the case of 2020, which remains the most challenging year for fundraisers as it is for all industries, predicting the future still has many benefits. In this article, we give tips on steps to take in preparation for 2021.
Back in 2018, I wrote a review on Virtuous’ new online donation platform. Founded by Gabe Cooper in 2014, Virtuous is a non-profit CRM whose mission is to empower charities to grow generosity. Their multiple platforms aim to make it easier for nonprofits to engage with their donors while taking some of the heavy lifting off of their shoulders.
The Golden Age of Fundraising Technology - The Engagement Nexus A shift has happened. A shift in how we use technology to further fundraising efforts. We no longer focus on counting hits, click-through, likes and posts; understanding these may not lead to conversion—to the actual gift. We focus on something more human. We strive to connect with donors.
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