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The Salvation Army's First of its Kind Game Moves Kettle Further Into the 21st Century

The Salvation Army of Metro Detroit is giving its 118-year-old Red Kettle Campaign a 21st Century facelift with the introduction of Coin Catch, an interactive, online game that will help raise money for metro Detroiters in need. The game is the first Salvation Army fundraiser of its kind in the country.


“The Coin Catch game makes giving fun for people of all ages,” said Major John Turner, general secretary for The Salvation Army of Metro Detroit. “With an increased need of 60 percent this year we wanted to think ‘outside the kettle’ to help meet our $7.8 million goal. Coin Catch will be a great benefit to our Red Kettle Campaign not only during this season but for years to come.”

The objective of Coin Catch is to catch falling coins in a red kettle at the bottom of your screen. As the game goes on you have to avoid catching nails and other unpleasant items and it becomes more difficult to catch the coins. At the end of the game, the total amount of money caught in your red kettle will be donated to The Salvation Army by a matching sponsor, up to $7,000, courtesy of an anonymous donor. The player is then given an opportunity to make a donation or play again. The new Coin Catch game is available to play at www.salarmycoincatch.com.

Sponsorships are also being accepted for additional matching donations. For more information, call (248) 361-0341 or (248) 361-1872.

The Salvation Army has been steadily increasing its online presence in recent years. In 2008, The Salvation Army introduced their Online Red Kettle where individuals, businesses or groups can register to host a virtual kettle. In 2009 a Facebook application was added to allow the host’s goal, progress and Online Red Kettle link to appear on their Facebook profile.

Founded by William Booth in London, England in 1865, The Salvation Army is a faith-based, non-profit organization dedicated to serving people in need without discrimination. In 2008, The Salvation Army of Metro Detroit was involved in providing more than 3 million meals and 776,973 nights of shelter for the homeless. The Salvation Army uses $.83 of every dollar raised to provide direct services to people in need each and every day of the year. For more information about The Salvation Army, please call 877-SAL-MICH, or visit us at www.salmich.org.
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