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Sage Nonprofit Solutions Director Erin Shy Co-Presenting Education Session on Online Fundraising at CFNPS’ 2009 D.C. Fundraising Summit

Sage North America has announced that Erin Shy, director of professional services for its Nonprofit Solutions business, is co-presenting an education session, titled “Online Fundraising: Harnessing technology to build and maintain relationships,” at this week’s Center for NonProfit Success’ (CFNPS) 2009 (Washington) D.C. Fundraising Summit. Shy will present the session along with Eva Bowie, who is responsible for business development for Columbia, Md.-based Production Management Group, one of the leading production management firms serving the direct mail and e-marketing needs of nonprofit organizations and their agencies.


During their session, Shy and Bowie will explain how the potential of technology to reach a much larger audience quickly and inexpensively has more and more organizations building an online presence to reach donors, members, volunteers, and supporters. They will also explain why an online presence consists of much more than a "Donate Now" button on your Web site, and how nonprofits can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more.

CFNPS is a nonprofit organization whose mission is to provide the training, knowledge, and resources to help nonprofit organizations succeed. The organization believes that the most important asset in an organization is its people, and its programs and services are designed with that most important asset in mind. CFNPS offerings include mentoring, workshops, a job bank, consulting, and research.

CFNPS’ 2009 D.C. Fundraising Summit, being held at Catholic University of America (CUA), focuses on the relationship aspects of fundraising, and seeks to provide attendees with the most efficient and cost-effective use of time away from the office by enabling them to interact with experts in the field, as well as other nonprofit leaders.

Shy is the director for the professional services department for Sage North America`s Nonprofit Solutions business unit, headquartered in Austin, Texas. In this role, she helps ensure Sage`s nonprofit and government customers receive superior consulting and training services in support of their fundraising and fund accounting software products.

Previously, Shy served in various sales and training management roles within Sage`s Nonprofit Solutions business, including director of business development, corporate sales consultant, installed base sales manager, and trainer. Prior to joining Sage, she worked as a consultant in Accenture`s Communications & High Tech Group in Reston, Va., where she assisted in the implementation of enterprise CRM applications. Shy holds a bachelor’s degree in Middle Eastern Studies and Government, with a minor in History, from The College of William & Mary in Williamsburg, Va.

A 27 year direct marketing veteran, and a Direct Marketing Association of Washington (DMAW) member since 1984, Bowie has held a wide range of positions on both the client and supplier sides. As manager of new market channels for a major nonprofit organization, she managed large acquisition and donor programs, including telemarketing, e-mail and multi-channel campaigns. She produced the first direct response television campaign, with complementary micro site, for the organization.

Bowie is currently responsible for business development for the Production Management Group, where she helps nonprofit organizations implement on- and off-line direct marketing campaigns. In addition to serving on the board of directors for DMAW, she is a member of the Direct Marketing Association’s (DMA) Nonprofit Federation and the Direct Marketing Fundraisers Association (DMFA).

For more than 30 years, Sage North America has been helping nonprofit organizations further their missions and better serve constituents through the use of technology. Thousands of nonprofits manage their operations – from fund accounting, fundraising, and donor management, to payment processing, human resources, health care, and payroll – using easy-to-use, scalable, and customizable software and services from Sage North America, including ACT! by Sage, Millennium, Peachtree by Sage, Sage Fundraising 50, Sage MIP Fund Accounting, and Sage Timberline Office.

For more information about CFNPS’ 2009 Fundraising Summits, being held across the country throughout the year, please visit http://www.cfnps.org/education_calendar.aspx. For details about the D.C. Fundraising Summit, visit http://www.cfnps.org/dc2009.aspx. For more information about Sage North America’s Nonprofit Solutions, please visit http://www.sagenonprofit.com or call 800–647–3863.

About Sage North America
Sage North America is part of The Sage Group plc, a leading global supplier of business management software and services. At Sage, we live and breathe business every day. We are passionate about helping our customers achieve their ambitions. Our range of business software and services is continually evolving as we innovate to answer our customers’ needs. Our solutions support accounting, operations, customer relationship management, human resources, time tracking, merchant services and the specialized needs of the construction, distribution, healthcare, manufacturing, nonprofit and real estate industries. Sage North America employs approximately 4,100 people and supports 2.9 million small and medium-size business customers. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs more than 14,500 people and supports more than 5.8 million customers worldwide. For more information, please visit the web site at www.sagenorthamerica.com or call 866-308-2378.
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