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GivingTuesday Shows Increased Activity
Email still thrives in the nonprofit world as an effective way to contact donors. ConstantContact is used by many nonprofits as their email platform and the service tracks usage for important events. This year's results show an overall increase in email being sent during the week prior to GivingTuesday with Saturday leading in increases but the Monday prior to GivingTuesday with the most email traffic. See the chart below.
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