Created in 2012 by the 92^nd Street Y, #GivingTuesday is a global day of giving, drawing diverse groups of individuals, communities and organizations around the world together to celebrate and encourage giving during the heart of the holiday season. Over 30,000 partners consisting of small businesses, nonprofits, and other organizations, from 68 countries around the world have banded together to drive donations on #GivingTuesday. Since its inception in 2012, there has been an estimated 470% increase in online donations on the Tuesday after Thanksgiving. On the Classy platform alone, donations increased by 400 percent.

“#GivingTuesday provides the opportunity for individuals and communities to rally around social impact organizations driving meaningful change in their own communities and around the world,” said Scot Chisholm, founder and CEO of Classy. “At Classy, we’re uniquely positioned to help thousands of organizations raise awareness and funds on #GivingTuesday by sharing our platform data from previous years through our comprehensive guide for success on #GivingTuesday. We’re excited to share our lessons learned and also waive all transaction fees for organizations on Classy as a contribution to this growing global movement.”