"The Raiser's Edge(i) enables organizations to communicate with supporters the way they want to be communicated with. It enables organizations to send targeted appeals via email and direct mail, and publish eNewsletters based on interests," said Kevin Mooney, Blackbaud's president of general markets. "With the addition of The Giving Score, The Raiser's Edge(i) helps nonprofits understand who to target and how to effectively communicate with them."
Nonprofits, like Angel Foundation, have turned to The Raiser's Edge(i) to lead constituents through a journey with multi-channel marketing and engagement. Angel Foundationprovides financial assistance for adult cancer patients to meet non-medical basic living needs, and its Facing Cancer Together program provides education and support for young families with a parental cancer diagnosis in the Minneapolis and St. Paul, MN metro area. Looking for a way to track donors, volunteers, and employees, Angel Foundation selected The Raiser's Edge(i) to manage fundraising and development initiatives, process online giving, and multi-channel communications.
"The Raiser's Edge(i) takes the best fundraising solution for nonprofits and adds a new dimension of online and analytics capabilities that we need to better reach our supporters," said Patty Schulz, Angel Foundation's development officer. "I'm really impressed with the recent email campaign I just sent from The Raiser's Edge(i)-it is unbelievably intuitive. I look forward to learning more about the online giving functionalityand The Giving Score to further enhance our fundraising."
The Blackbaud Giving Score
The Blackbaud Giving Score analyzes supporters based on their capacity and likelihood to give to an organization using information from their financial background and affinity with an organization's mission. It segments a nonprofit's contacts into four categories, assigning a score to the constituent records, tagging them with identities, and providing a fundraising strategy.
Learn more about The Giving Score at www.blackbaud.com/GivingScore.
The Raiser's Edge(i) includes analytics and data enrichment services that will help nonprofits:
- Target and identify supporters, ensuring the accuracy of data to drive successful campaigns, uncover hidden potential in data, and earn greater returns.
- Communicate and Educate, using prebuilt filters and queries to communicate and increase website traffic.
- Engage and Cultivate, managing the donor lifecycle with reporting dashboards and online donation forms.
- Appreciate and Retain, by efficiently recognizing the contributions of supporters.
For more information on The Raiser's Edge(i), visit www.blackbaud.com/
About Blackbaud
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 24,000 organizations - including Yale University, American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, The Salvation Army, Tulsa Community Foundation, Ursinus College, Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation - use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud's sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Australia, Canada, Hong Kong, the Netherlands, and the United Kingdom. For more information, visit www.blackbaud.com.
