Management Features

Management Features (334)

5 ways to increase click-through rates for your nonprofit efforts

To succeed in email marketing, one of the main things to keep in mind is your objectives or goals for every email sent. Do you intend to get more reactions? Increase the number of subscribers? Improve the click-through rates of your emails? In most cases, we all want to achieve all the above. To get there however, you have to put in the effort because it’s always a work in progress. Below are 5 strategies you can adopt to increase click-through rates for your nonprofit. But first you need to know what contributes to a good email click-through rate.


Other Social Media Platforms for Nonprofits

Facebook is the dominant social media platform. Nonprofits flocked to the site because of its ease of use and the fact that “everyone is on it. However, Facebook’s relentless tweaking of its algorithms and its profit driven approach makes it is a challenge for anyone, let alone nonprofits to be seen on the platform. Sure, you can “boost” your posts,  but unless you have a larger advertising budget a $5 boost won’t broaden your reach by that much. 


5 Effective Digital Marketing Strategies for Nonprofits

Nonprofit marketers face challenges many other marketers do not need to overcome, and they most likely wear more than just the marketing hat for their organization. What money you allocate to digital marketing needs to be well spent on effective and affordable marketing activities. Here are several digital marketing strategies sure to make an impact while remaining within your budget.


Where do donations go? 71 percent of nonprofits struggle to measure outcomes

Nonprofit organizations are struggling to demonstrate the outcome of their work according to a new study conducted by Oracle NetSuite. The study, Connecting Dollars to Outcomes, which provides insights from more than 350 senior nonprofit executives in the U.S., found that while nonprofit executives believe that outcomes measurement supports their top three priorities for 2019 - financial stability, staff turnover and donor retention – only 29 percent of nonprofits are able to effectively measure the outcomes of dollars invested. 


Think meeting aesthetics don’t matter? Think again

If you’re in the nonprofit world, you know how much relationships matter.. So why is it then, that we tend to deprioritize investing in technology that helps us connect, converse and grow these relationships? Like so many nonprofit organizations, United Way of the Boston area faces its fair share of challenges. We’re on a budget fueled by donors. We work across a geo-dispersed region and many of us drive a long way on our commute, or for meetings. We tend to prioritize spending our funds on supporting our mission of serving the community rather than giving our office a facelift.


Nonprofits can do better if they address these 4 issues as they attempt to leverage big data

Many people believe that nonprofits are technologically outdated. However, as a group,  nonprofits are shedding this stereotype as they adopt and use modern technologies such as big data, currently one of the leading buzzwords in businesses. Despite some nonprofits using big data, they miss some critical steps that can add value for them. Here are 4 things to review in your nonprofit’s efforts to leverage big data.


Board Management Software: Don’t Pay for What You Don’t Need

Savvy nonprofits and businesses are always looking for better tools to manage their board of directors. It’s an incredible time for productivity; there are digital solutions for almost every single need. However, there’s also a danger of overkill. An organization starts to patch together apps and software until suddenly the board is using 15 different programs and most likely paying for features and monthly services they don’t want or need. Let’s look at some guidelines to avoid digital bloat in the pursuit of board management.


Why I Left a Successful Law Career to Work in Senior Living – and Never Looked Back

I often tell people I’ve never had a bad day at work. That’s how they know I’m not a lawyer. And yet, that’s exactly how I started my career. Looking back, I can recognize that while becoming a lawyer was a great start, for me, it was just that: a start.


5 Challenges Faced by Nonprofits in 2019

Running a nonprofit organization can be extremely rewarding but can also be highly challenging. These issues are what many nonprofits go through today. Lack of adequate preparation for these issues may be catastrophic and can even lead to closure. From changes that take place in the environment such as changing regulations and tax code to increasing competition for both donors and volunteers, managing a nonprofit can prove hard for many. However, these challenges if managed and overcome can make a not-for-profit not only successful but also rewarding. Below are some of the challenges that you should know in your mission to achieve what you desire in operations:


Why Personalization Leads to Higher Donor Revenue

Donating to a nonprofit is one of the most personal decisions we will ever make. The act of giving engages us in ways that nothing else can. Unfortunately, many nonprofits struggle to scale truly personal connections with their donors and create long-term loyalty.


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